In early 2017 YCR formalized Footprints™ In The Community, a stewardship program with the goal of assisting both individuals and entities in the Yakima Valley working to build a stronger community. Our emphasis is on sustainability, education, and health and well-being. We believe the best way to accomplish our goal is through financial support, volunteer time, and knowledge transfer, all aimed at enhancing local community.
YCR currently donates hops to the Ales For ALS program that raises money for the ALS Therapy Development Institute (ALS TDI), the world’s largest ALS research organization. Participating brewers are supplied with a complementary, proprietary, hop blend to create a delicious specialty brew. One dollar from every pint of specialty brew sold is donated to ALS TDI.
YCR employees volunteer their time at various fundraising events including the annual Cowiche Canyon Rocks event, a fundraiser held in Yakima each spring. The monies raised at Cowiche Canyon Rocks, support the conservation, education and recreation programs of Cowiche Canyon Conservancy.
In addition to Cowiche Canyon Rocks, YCR contributes to Yakima’s Fresh Hop Ale Festival, and also the Sunnyside Summer Ale Fest, held in Sunnyside, WA. Both events are very much aligned with YCR’s stewardship program. The funds raised at each are poured back into the local community to enhance the arts, youth sports, and economic development. These events acknowledge the hard work of the Yakima Valley hop growers, their connection to the local community, and the brewing industry.
As we move into a new decade, we are excited to expand our stewardship efforts and the potential impact they will have on the local community.