Being a grower-owned company means that we are deeply focused on maintaining financial health at all levels of the supply chain. YCR exclusively markets hops through grower-owned Yakima Chief Hops LLC, an organization that shares this belief.
Hops have traditionally been driven by supply and demand economics, a boom and bust cycle that creates volatility in pricing and supply, leading to farm closures. The current landscape of the beer industry is driving the need for increased food safety and capacity at the farm level. For growers to meet increased demand, the YCR FOOTPRINTS® program, along with Yakima Chief Hops LLC, has developed a data driven return program that allows growers to reinvest while not sacrificing the opportunity to make a fair profit.
We believe that by utilizing these practices, we can help bring long term sustainability to everyone in our footprint.