Footprints®

Footprints® is YCR's comprehensive brand management program. Our focus on agronomic best practices, trials and data collection and varietal purity ensures our hops provide the highest level of value for growers and brewers alike. Footprints is truly where the rubber meets the rows.

Footprints®

"The best fertilizer is a farmer’s footprints in the field."
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Varietal Purity

Varietal Purity

YCR has led the hop industry's transition toward clean planting material. The Footprints® team provides growers with top quality virus-free plants which are lab verified to be pure and true-to-type. Healthy plantings are proven to provide reliably higher yields and consistent quality.

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Food Safety

Food Safety

The lab, greenhouse and Footprints® teams work in conjunction with YCH in strict adherence to the Green Chief farm quality program. Combining facility audits, environmentally friendly spray guidelines and worker safety ensures the hops we produce make a positive impact for our planet, growers, employees and communities.
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Crop Management

Crop Management

After the breeding team CREATES value, it is the responsibility of the Footprints® team to PROTECT that value. We conduct trials annually to learn more about how our brands perform in various growing regions. Soil sampling, training date trials, cover cropping, peak ripeness evaluations and numerous other activities allow us to furnish our growers with the data they need to grow the best crops possible.

4
Harvest Quality & Traceability

Harvest Quality & Traceability

All of our brands have prescribed harvest windows which help guide our growers on when they should be picked. Each growing season provides a new set of challenges which we navigate with our growers and partners at YCH. Each lot delivered is linked back to the farm and field from which was grown, providing ultimate traceability.